When they get the license, they assume buyers / sellers / renters are going to come to them, and they will make tons of money in a short period of time. And with this dream they just sit and wait, wasting their valuable time.
So, why are they not getting any business?
Well, before I explain this, let me ask you a question. If a person gets a cab license and a cab and then parks the cab in front of his/her house—assuming that people are going to come and ask for a ride. Then, I don’t think I need to tell you that what’s going to happen, because you already know what is going to happen, right?
So, it’s the same thing here in the real estate profession. Agents and brokers have to reach out to the prospective buyers / sellers / renters etc. because they aren’t going to come by themselves unless otherwise your business is very well established, or you are the luckiest person in this world!
In order to reach these prospects, there are multiple ways such as a real estate website, cold calling, mailing, putting ads in newspapers / TV / radio, using social media, etc. Some tools are expensive and some are affordable.
If you are well established and make a good amount of money already, then you can use any and all the techniques / tools out there. But, if you are new to this profession and don’t have enough money, then you have to use some affordable techniques first, such as a real estate website. But, you must use some techniques to reach out to these prospects. Otherwise, this profession may not work for you.
A real estate website is an affordable and the most effective tool for an agent or broker to reach out to these prospects. Here I want to add one more thing because I have seen some people have websites, but there are no listings or a way to search for properties on their websites. And that’s something—if you have it or not, that isn’t going to make any difference at all.
So, if you ever get a real estate website, you must have up-to-date listings and data to show these prospects that come to your site. In other words, a website must show all up-to-date sales and rental listings in the market.
For the beginners and agents who cannot afford websites that are too expensive, I will suggest NOT to have third party IDX because that’s the most expensive part of a real estate website. Just use your free MLS IDX and have someone add it into your site.
There are many web design companies out there. Most of them are way too expensive, but there are some companies out there who are very affordable and provide a beautiful yet fully functional website at a very affordable rate.