7 things to look for when shop for a small business website

7 things to look for when shop for a small business website

Buying a domain and creating a small business website could be pretty simple, but it could also be a headache, especially if you don’t know the process. Most of the time, people end up losing money and resources because they don’t have enough knowledge or guidance when they shop for a small business website.

Here are 7 things to look out for when shopping for a small business website

1. Getting a domain name

Purchasing a domain name is an exciting moment for a new business. But, there is more to it than just finding the perfect name, as it plays a good role in search engine optimization.

Before you buy any domain name, make sure it’s short and have at least one of your business keywords in it. Never use numbers and/or dashes in your domain name.

There are lots of domain registrars out there, but, there are only a few good ones out of them. When you register the domain name, make sure you pick the registrar who offers free domain privacy, Google is one of few who does not charge any domain privacy fees.

As a matter of fact, Google also provides one-click DNSSEC and two-step verification. Plus, in the long run, the fee charged by Google is very affordable comparing to most other companies. Most companies will charge a very little fee for the first time, and then they will charge a large fee when you renew it.

For your reference, you don’t have to register your domain with the hosting company you use. You can register your domain with one company and hosting service with another company.

2. Picking a web hosting company

A Fast server is a crucial thing for a small business website. This is where lots of people lose the battle by choosing a cheap hosting company. Cheap hosting may be a good thing for a personal web page, but not for a small business website.


GreenGeeks

Again, there are tons of hosting companies out there but, there are a few who provide what they say. GreenGeeks is one of them, they are one of the top web hosting company. They have faster servers and an excellent customer service team. Good thing is, they do what they promise!

3. An optimized and SEO friendly website

responsive design

Search engine optimization (AKA SEO) is very critical for any small business website. You want to make sure your website is optimized and search engine friendly.

4. Responsive design

We all know that these days, the majority of people use their cell phones to search for anything and to buy anything. Therefore, it becomes necessary, especially for a small business website, to be mobile friendly.

5. Highlighting products and services

The most important reason to have a small business website is to highlight products and services. But, if your site does not show any product or services you offer, then having or not having a website is the same. For example, a real estate website without listings is useless. Because, buyers and renters will not be able to search any listing.

6. A smart and secure website

responsive design

Having a smart and secure website is a must these days, especially a small business website. For example, a website which can track any and all kind of activities on its own. In other words, a website that can provide good intelligence about visitors. Getting intelligence about visitors is crucial for any business site, not just to increase your revenue but also to keep it secure. For example, if someone tries to hack your site, then you should be informed in a timely manner so that you can take action to prevent it.

A good web design company can create a secure website, but there are always new things shows up and in order to prevent any danger, you must know before it happens. Only a smart website with security features can do that.

7. Time-saving communications

Lead generation is a crucial part of a small business website. But, checking if a lead is a genuine lead or not is a very time-consuming process. So, if your website has the capability to verify if a lead is a genuine lead or not, then it could save you a good amount of time and resources. Plus, saving all kinds of records online is very important as they become very handy. Therefore, get a website which can provide all these features.

Conclusion: All these factors play a large role in your website, and if you aren’t careful when shopping for your website, you could have to spend a larger amount of money than usual. Therefore, keep these components in mind.

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